One quick test to test memory consumption.

TestMemoryConsumption

package com.noppanit;

import com.fasterxml.jackson.annotation.JsonAutoDetect;
import com.fasterxml.jackson.annotation.JsonInclude;
import com.fasterxml.jackson.core.JsonProcessingException;
import com.fasterxml.jackson.databind.ObjectMapper;
import org.junit.Test;

import java.io.Serializable;
import java.util.HashMap;

import static com.fasterxml.jackson.annotation.JsonAutoDetect.Visibility.ANY;
import static com.fasterxml.jackson.annotation.JsonAutoDetect.Visibility.NONE;

public class TestMemoryConsumption {
    private static final long MEGABYTE = 1024L * 1024L;
    public static final int LOOP = 1000000;

    public static long bytesToMegabytes(long bytes) {
        return bytes / MEGABYTE;
    }

    @Test
    public void testMemoryConsumption() throws Exception {
        ObjectMapper objectMapper = new ObjectMapper();
        HashMap<String, Object> map = new HashMap<String, Object>();
        for (int i = 0; i < LOOP; i++) {
            StoreWithToJson storeWithToJson = new StoreWithToJson("name", "description", objectMapper);
            map.put(String.valueOf(i), storeWithToJson);
        }

        printMemoryConsumption();

    }

    @Test
    public void testMemoryConsumptionWithoutObjectMapper() throws Exception {
        HashMap<String, Object> map = new HashMap<String, Object>();
        for (int i = 0; i < LOOP; i++) {
            Store store = new Store("name", "description");
            map.put(String.valueOf(i), store);
        }

        printMemoryConsumption();

    }

    private void printMemoryConsumption() {
        Runtime runtime = Runtime.getRuntime();
        runtime.gc();
        System.runFinalization();
        long memory = runtime.totalMemory() - runtime.freeMemory();
        System.out.println("Used memory is bytes: " + memory);
        System.out.println("Used memory is megabytes: "
                + bytesToMegabytes(memory));
    }
}

@JsonInclude(JsonInclude.Include.NON_NULL)
@JsonAutoDetect(fieldVisibility = JsonAutoDetect.Visibility.NONE, getterVisibility = ANY, setterVisibility = NONE)
class StoreWithToJson implements Serializable {
    private String name;
    private String description;
    private ObjectMapper mapper;

    public StoreWithToJson(String name, String description, ObjectMapper mapper) {
        this.name = name;
        this.description = description;
        this.mapper = mapper;
    }

    public String toJson() throws JsonProcessingException {
        return mapper.writeValueAsString(this);
    }

    public String getName() {
        return name;
    }

    public String getDescription() {
        return description;
    }
}


class Store implements Serializable {
    private String name;
    private String description;

    public Store(String name, String description) {
        this.name = name;
        this.description = description;
    }

    public String getName() {
        return name;
    }

    public String getDescription() {
        return description;
    }
}