something.html

<div class="work-scrollable">
<p class="top shaw">We started by reaching out to influential bloggers to create relationships and start the conversation about designing from the floor up.</p>

<p>After we had a solid foundation, we created a Facebook presence and seeded it with content that people care about: colors, interior decorating and patterns.</p>

<p>Then we put it all together with a blogger conference featuring a tie-in with HGTV to promote Shaw's new line<span class="dotdotdot">...</span> <span class="hide-copy">of carpets. We gave the bloggers expert advice and let them design a room literally from the ground up. Then we used that as the basis for a Facebook contest to build on the momentum and get even more word of mouth buzz.</span></p>

<p><span class="hide-copy">The results? 39,000+ new Likes in 30 days and 244+ million word of mouth impressions. Who says people don't talk about floors?</span></p>

<a href="" class="shaw-more" onclick="return false;">MORE</a>
<a href="" class="shaw-top" onclick="return false;">TOP</a>
</div>