Calculate the mode of a given string - JavaScript ES6

mode.js

const mode = (str) => {
  return str
    .split(' ')
    .reduce((data, key) => {
      let counter = data.map[key] + 1 || 1
      data.map[key] = counter

      if (counter > data.counter) {
        data.counter = counter
        data.mode = key
      }

      return data
    }, {
      counter: 0,
      mode: null,
      map: {}
    })
    .mode
}

console.log(mode('the t-rex is the greatest of them all'))