Tomado de: https://www.arduino.cc/en/Reference/LiquidCrystalCreateChar

custom.ino

#include <LiquidCrystal.h>

LiquidCrystal lcd(12, 11, 5, 4, 3, 2);

byte smiley[8] = {
  B00000,
  B10001,
  B00000,
  B00000,
  B10001,
  B01110,
  B00000,
};

void setup() {
  lcd.createChar(0, smiley);
  lcd.begin(16, 2);  
  lcd.write(byte(0));
}

void loop() {}