Get Values from Data Attribute

Get Values from Data Attribute

// Returns: Values of data attribute
// Replace 'data-track-gtm' with the data attribute you're seeking

function() {
	var isSet = function(val) {
		return val !== null && val !== '';
	};
	var el = {{element}};
	var val = el.getAttribute('data-track-gtm');
 
	while (el && el !== document.body && !isSet(val)) {
		el = el.parentElement;
		val = el.getAttribute('data-track-gtm'); 
	}

	return isSet(val) ? val : false;
}