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Last active February 17, 2016 00:26
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Notes on article titles and writing styles that I enjoy.
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Headlines-and-copy.md

##Headlines ###Parse 2.0 Parse:

  • This first bit was in the news the week prior for shutting down.

2.0:

  • Short, sweet, and says exactly what the article is about. "The next things for Parse customers".
  • Also works as a great contrast against other headlines (which are more likely to be wordy).
  • A heading like Parse 1.3 would not work. Not enough oomf to the change.

###We're ditching the office completely

  • Defies a norm, or challenges an idea folks take as a given.
  • Conversational, and brand building.

Metrics

BANT

For qualifying incoming leads.

  • B = Budget: Determines if there is a budget for what you are selling.
  • A = Authority: Determines if the person you are talking to has the authority to make a purchasing decision.
  • N = Need(s): Determines if there is a business need for what you are selling.
  • T = Time: Determines the timeframe for implementation.

AARRR

Top of funnel to bottom of funnel lead tracking.

http://blog.trak.io/growth-hacking-like-a-pirate-a-beginners-guide-to-pirate-metrics/

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