- enable "https" on client - it's free!
- https on server - it's cheap
- do not store passwords - get out of the password bussines
##Get more downloads
- there is 1.5M apps
- 80% fail to support their bussines
- 59% can't cover the develoment cost
- research what people are paying for
- build
- get feedback from costumers
- app reviews are painful
- give them another way of contact
- get rated
- wait for a few days
- allow sharing
- make it easy
- share more than just a link
- pricing
- most used word -> free, 10 times more download.
- in-app purchases: ios, andorid, amazon
- afilliate programs: linkShare, amazon
- large following/exit strategy: instagram, mailbox
- test everywhere
- promote
- nobody reads!
- great intro
- great screenshots
- great icon
- app discovery: people search apps
- appstoreranking.net
- mobiledevhq.com
- google keywords tool (adwords)
- get reviewed: have an email on websote, bloggers, app reviewers, give prome codes.
- gotoats.org
- advertinsing
- just when everything else is done
- only promote free versiona
- admob
- create multiple campaigs
- use app conversion tracking
- app tracking
- www.appannie.com
- www.ideaswarm.com/appviz2
- design for failure
- queues
background jobs! queues
- vocabulary:
- priority
- ready
- reserved
- delayed
- tubes : put a ob in a specific channer
- buried
- parties: