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Over the last decade of video production, mostly on YouTube (chrissx Media et al), I have acquired a bit of knowledge about video encoding. The following document lays out a few guidelines for every step of the production process.
Unless you unironically use kdenlive (personal experiences make that hard to belive) or you have toroughly benchmarked your NLE's encoder, there is one simple truth: Never Master with your NLE's builtin encoder. Instead, edit in a modern NLE (Premiere, Resolve, etc.), "export" a huge Mezzanine file in a lightly compressed format and Master with FFmpeg. The following sections lay out guidelines for this workflow.