A long winded philosophical statement that is meant to tug at the heart strings, but is still written in business speak suitable for someone staring off into the middle distance.
"A quote from someone notable for doing a thing a few decades ago" -- Some Dude
A sharp statement that really 'gets to the point' but doesn't really.
- A list of things on the left that are established practices
- A list of things on the right that are the same practices using new words
A set of links to additional resources from professionals and experts who coincidentally also authored this manifesto.
An impressive list of keynote-speaker signatories who believe in this so much that they've attached their "personal brand" to it
A large amount of tiny text with thousands of signatories from around the world who also believe in this thing, but don't quite know what it is. They may however, be searching for a way to get certified in it.
Once this goes viral, you'll be ready for your Ted talk https://www.youtube.com/watch?v=_ZBKX-6Gz6A