Speaker: Alex Denning, Aalexdenning
- using blog as a tool for sharing knowledge
- define what you're writing about
- social media: easy to use, difficult to use well
- cannot automate genuine interaction
- building genuine relationship with your audience
- blogging isn't hard, the hard bit is to make the content getting attention
- don't just use the automated linked accounts for different social media platforms
- automate the auto-tweeting when the new blogpost is published, that is good, but do not automate your social profiles overall