Blink (fade-in and fade-out) text on iPhone or iOS

Fade.m

    myUILabel.alpha = 1.0; // start solid
    [UIView animateWithDuration:1.5
                          delay:0.0
                        options:(UIViewAnimationOptionRepeat |
                                 UIViewAnimationOptionAutoreverse)
                     animations:^{
                         [UIView setAnimationRepeatCount:3]; // must be set before the other lines in this block
                         //fade-away / fade-out effect
                         myUILabel.alpha = 0.0; // move towards invisible
                     }
                     completion:^(BOOL finished){
                     }
     ];