A cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the "anchor") when making decisions.
The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. A higher percentage of consumers will prefer the dominating option than when the asymmetrically dominated option is absent. (starts with a)