Facebook Pixel Code for Magento Stores

after-body-start.phtml

<!-- Facebook Pixel Code --> 
<script> 
	!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? 
	n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; 
	n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; 
	t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, 
	document,'script','//connect.facebook.net/en_US/fbevents.js');

	fbq('init', 'Put your pixel ID here'); 
	fbq('track', "PageView");

<?php 

	$request = $this->getRequest();
	$module = $request->getModuleName();
	$controller = $request->getControllerName();
	$action = $request->getActionName();

	$pageIdentifier = Mage::app()->getFrontController()->getAction()->getFullActionName(); 

	// Lead
	if(Mage::registry('current_product')) {
		echo "fbq('track', 'Lead');";
	}
	// Search
	if($controller == 'result' || $controller =='advanced') { 
		echo "fbq('track', 'Search');"; 
	}

	// Customer registration
	if($module == 'customer' && $controller == 'account' && $action == 'index'){
		echo "fbq('track', 'CompleteRegistration')";
	}

	// Add to cart
	if($module == 'checkout' && $controller == 'cart' && $action == 'index') {
		echo "fbq('track', 'AddToCart');";
	 }

	 // Add to wishlist
	 if($module == 'wishlist') {
	 	echo "fbq('track', 'AddToWishlist');";
	 }

	 // Checkout start 
	if(Mage::getURL('checkout/onepage') == Mage::helper('core/url')->getCurrentUrl()) {
		echo "fbq('track', 'InitiateCheckout');";
	
		// As the onepagecheckout don't have a specific page for add billing info, i placed the tracker here
		echo "fbq('track', 'AddPaymentInfo');";
	 }

	 // Checkout success
	 if ($pageIdentifier == 'transparente_standard_redirect') {

		 $lastOrderId = Mage::getSingleton('checkout/session')->getLastOrderId();//Geeting last order id
		 $order = Mage::getSingleton('sales/order'); //getting order model
		 $order->load($lastOrderId); //loding current order
		 $_totalData =$order->getData(); //loading order model data
		 $grandTotal =  number_format($_totalData['grand_total'],2,'.',''); //loading grand total

		echo "fbq('track', 'Purchase', {value: '$grandTotal', currency: 'BRL'});";
	 }
 ?>

</script> 
<noscript><img height="1" width="1" style="display:none" 
src=" https://www.facebook.com/tr?id=282024181986351&ev=PageView&noscript=1" 
/></noscript> 
<!-- End Facebook Pixel Code --> 

local.xml

<!-- If you dont have an after body start yet, its time to create one -->

<reference name="after_body_start">
    <block type="core/template" name="after_body_start_script" template="page/html/after-body-start.phtml" />
</reference>