This process is for creating a list of leads in order to seed a new Facebook audience. Our goal was to identify a subset of leads that would be more likely to purchase our books.
We ran a contest using SumoMe, and once individuals signed up for our email list, they were asked a simple question "What is your favorite author?" Those who answered with a non-sequitor or who just said "can't wait to win your contest" should be filtered out.
We received over 900 entries and around 150 emails, plus we plan to run these contests every month, so it's imperative to have a great process to do this quickly!
- Copy the "feedback" out of word press and paste it into a Google Docs spreadsheet, page by page (feedback items, like comments are listed 10 per page.