JAR with embedded Tomcat

<plugins>
  <plugin>
    <groupId>org.apache.tomcat.maven</groupId>
    <artifactId>tomcat7-maven-plugin</artifactId>
    <version>2.1</version>
    <executions>
      <execution>
        <id>tomcat-run</id>
        <goals>
          <goal>exec-war-only</goal>
        </goals>
        <phase>package</phase>
        <configuration>
          <path>/</path>
        </configuration>
      </execution>
    </executions>
  </plugin>
</plugins>