Get your first 100 users by Lauren at Pivotal Labs

README.md

Get your first 100 users by Lauren

Video starts at 35 minutes

My notes on the video;

Name and land grab

• Value prop (ref crossing the chasm)
• Get it short, not slogan or video it marketing copy - skymall is great info
• Splash page
• Name
• Value prop
• Email form

Thoughtful auto response

Thanks! We're not ready but please do this
   Survey, twitter, read a blog post
Include contact info

##Paid advertising

Key word analysis
What are people using to find you
Track conversions and clickthrough rate
Make 3 ads, $100 for 4 weeks and use it to learn which works
1% ctr and 5% conversion normal
Refine ads for ctr
Refine value prop for conversion

Blog to be a thought leader
Customer.io
Why we built this
What it does
Guest blog
Schmooze up young tech bloggers
Do a meet up