gistfile1.rb

# WHICH IS BETTER HELPER?

# -----------------
  %Q{
    <div class="invitation-info-box clearfix"><p>
      #{invite_friends_link}
      #{t('app.invitation.info_box_signed_in')}
    </p></div>
  }.html_safe
# -----------------
  content_tag(:div,
    content_tag(:p,
      [
        invite_friends_link,
        t('app.invitation.info_box_signed_in')
      ].join.html_safe
    ),
    :class => 'invitation-info-box clearfix')
# -----------------
friends_link = content_tag(:p, 
  [
    invite_friends_link,
    t('app.invitation.info_box_signed_in')
  ].join.html_safe
)
content_tag(:div, friends_link, class: 'invitation-info-box clearfix')