In the summer of 2013, Holstee moved it's offices to from the busy and bustling sights of Midtown Manhattan to the industrial neighborhood in Brooklyn called Gowanus. Gowanus the neighborhood takes is name from the Canal it surrounds. The sight and smell of the Gowanus Canal were something few could ignore, especially if your passing by it on your way to work everyday. It wasn't soon after that Pouplar Science published What Would Happen If You Drank Water From The Gowanus Canal?.
Amidst all of this I was intriqued by the actual color of the canal, which seamed to change from day to day, I even took a picture of it and put it up on instagram, which got me thinking what if I could post the hex code of the color of the canal on a daily basis, to raise awareness about it's toxisity. Andrew Martis and I, Thomas Reggi, originally started to take photos of the canal manually get the hex code and post them to twitter, there was a microsite that displayed colored squares of the canal in various shades of putrid green. The process was very manual, and time consuming.
I'm happy to release a revision of the project. Using the Twitter and Instagram API's I've linked the gowanusco instagram and twitter so that when a photo is taken the hex code is processed from the image and it is pushed to twitter. The color and design of the twitter profile is also updated with the newest hex code.
I would love to hear your thoughts! I also I have the domain gowanus.co and I'm looking for something to put there relating to this project. Would love ideas!