discussion

porsche_discussion.md

DYNAMIC VIDEO

1. "Actually, maybe the easiest way is to create different variant for different video version. either the video will stitch in real time or we can pre-setup the video.. cos I think different variants will not be much."

What format it will be? Some custom new format (created using custom templates?). Or it will be our single video ad, like http://app.enzymic.co/previews/7Rvag9wL3qnQlmjD Can modify it (add an option) to support video playlists (sequence). Video clips selected will play one after another in the player.

2. "Maybe how we can do it. A new ad unit type call video sequence. video sequence.. can create multiple variants, each variant is a video clip. user will define the sequence of each variant at advance tab, as well as macro value (line item id, or weather etc).. so we can have a scenario, sunny will serve a video clip, snow will serve another. The video will play based on the sequence and line item id. so for e.g. line item id=123 (Male), then variant that contain 123 will play, with the sequence showing accorindly to the sequence define."

yes we can do it. The question is only in details. What are the requirements and order of video clips. I think we can start develop, and ask client for details.

CAR CONFIGURATOR BANNERS

1. need to create advertiser -> Smart tag and configure it to grab data from car configurator https://cc.porsche.com/icc/ccCall.do?rt=1597848221&screen=1600x900&userID=PAU&lang=sg&PARAM=parameter_internet_sg&ORDERTYPE=97AHE1&CNR=C45&MODELYEAR=2020&hookURL=https%3a%2f%2fwww.porsche.com%2fsingapore%2fen%2fmodelstart%2fall%2f
2. Will they place our smart tag script on their pages for that?
3. Once done, we can say, that user U1 with cookie uid C1, configured a car model "911" with Exterior Colour White and Wheels Model "NC12". https://prnt.sc/u2b2e3 They actually have a lot of configs of the car, but we can ask them which ones we need for simplified version. Also will grab final car image: https://pics.porsche.com/rtt/iris?COSY-EU-100-17116bXqc6eP3Hi1qwT9HcnyInrHKxJTTPE3kUWFYRpwY4ENAeZUko69AFcLwLQjLAYn47uPi60JemN%25nBXHcAzr7C8AeEGewirQ9EJsN9yCQ4w36yx7zqxAF%25mNciVsXbO0LVbmaDU3OzqRUTJJ8CuLmuGdl76DrYFmOca1rYIgI7lP4iko6v00oHHpjsZAOfIu74OeP3zCh0QsmHwANVnc49aqONKFrUR3sh1NzFMudIkDr75%25x6Xu2
4. Pranit will create custom template with Porsche configurator etc
5. On Static we can fetch user last car configured data and insert it into banner as macro values.
6. Targeting they mentioned - like user interests in food, music etc. Not sure, WDYT?

Questions:

1. "on targeting data, it will be passing in based on macro (line item id)."

Do we have only line item id as a parameter for our custom targeting data? What is we need to have Gender + age + geo + music interests etc?

For color config if we place smart tag it will grab the data at page load only ..right? if this then how we can get the info like color etc. after page load user did configuration?

Dynamic Ads:

1. We can go with Single Ad format first. But should be a new ad unit format. Just that we are using the Single Video ad as the format to do the video sequencing. Pranit is investigating VAST tag, so we need to suppose VAST tag in future.
2. we can use the drag up and drag down to do the sequencing? Like how we do for carousel sequencing currently, but for video.

no need to develop first.. once we confirm to proceed then will commence development work.

Pranit
As discussed in PVT: yes, you are totally right! on each user click it will send data.
The last user click in database for us will be his final configuration - color, wheel, image and car title etc - will use to show to user his params.

Travis

1. Ok, Let's use Single Video ad (with logic of video sequence).
2. About drag and drop. yes, we can do it. Let's wait more concrete logic from the client to have more detailed investigation here.

Sure, will not start develop here without your confirmation.