Created
July 10, 2018 08:38
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Custom Acquisition channel - Data Studio
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| CASE | |
| WHEN ((Source="direct" AND Medium="(not set)") OR Medium="(none)") THEN "Direct" | |
| WHEN Medium="organic" THEN "Organic Search" | |
| WHEN (Social Source Referral="Yes" OR REGEXP_MATCH(Medium,"^(social|social-network|social-media|sm|social network|social media)$")) OR REGEXP_MATCH(Source,"(facebook|t.co|reddit|fark|linkedin|pinterest)") THEN "Social" | |
| WHEN Medium="email" THEN "Email" | |
| WHEN Medium="referral" and not(REGEXP_MATCH(Source,"(facebook|t.co|reddit|fark|linkedin|pinterest)") ) THEN "Referral" | |
| ELSE "(Other)" | |
| END |
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