When it comes to picking an analytics package for your mobile application, you have plenty of candidates to choose from: Google Firebase, Fabric, Hockeyapp, to just name a few.
These solutions vary in pricing and capabilities. However, the most important consideration for many clients is interoperability with existing analytics or business intelligence packages. For this reason, we often get requests to integrate the Google Analytics SDK into iOS and Android apps. If a mobile app’s structure hews closely to an existing website, the ability to use the same analytics suite for both allows us to easily unify reporting.
Google recently reorganized their Cocoapods offerings, moving components like their analytics package back into its own pod and deprecating the
It would have been a good time to redo their integration docs as well, but unfortunately, they are still outdated and incomplete.