robinsones

Helpful Papers on A/B Testing

• Trustworthy Online Controlled Experiments: Five Puzzling Outcomes Explained
• Online Controlled Experiments at Large Scale
• Seven Pitfalls to Avoid in Experiments
• 12 A/B Split Testing Mistakes
• 3 Top Mistakes that Invalidate A/B Test Results
• Seven Rules of Thumb for Web Site Experiments
• Online Experimentation at Microsoft
• [Online Controlled Experiments and A/B Tests](http://www.exp-platform.com/Documents/2015%20Online%20Controlled%20Experiments_EncyclopediaOfMLDM.pd

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robinsones

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robinsones

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robinsones

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