Data Structure WP

gistfile1.txt

<?php    
    $terms = get_queried_object(); 

    // Verify what Term selected
    //$whatTerm = get_the_terms(get_the_ID(), 'evento');
    $term = get_term('evento');

    if(is_front_page()){
        //Load Images        
        $img_single = get_field('image_event', $term);
        $facedes = get_field('schools', $term);
    }else{
        $img_single = get_field('image_event', $term);
        $facedes = get_field('schools', $term);
    }
    $loadImage = $img_single ? $img_single['sizes']['hero'] : get_the_post_thumbnail_url($facedes, 'hero');
    $type_page = $loadImage ? $loadImage : get_the_post_thumbnail_url(get_the_ID(), 'hero');

    // Date Initial and Final 
    $date_initial = str_replace("/", '-', get_field('initial_date', $term));
    $convert_day_initial = date('Y-m-d', strtotime($date_initial));
    $date_end = str_replace("/", '-', get_field('end_date', $term));
    $convert_day_end = date('Y-m-d', strtotime($date_end));

    // Arguments for the metas.
    $args = [
        'title'             => get_bloginfo('name'),
        'title_page'        => get_the_title(),
        'description'       => $description = is_front_page() ? get_bloginfo('description') : wp_trim_words( get_the_content(), 150, '...'),
        'url'               => 'https://eventos.sp.senac.br',
        'og_locale'         => 'pt_BR',
        'og_site_name'      => get_bloginfo('name'),
        'image'             => $type_page,
        'published_time'    => get_the_date( 'Y-m-d\TG:i:s' ).'+00:00',
        'modified_time'     => get_the_modified_date( 'Y-m-d\TG:i:s' ).'+00:00',
    ];

    if(is_tax('evento')):
        $term = get_queried_object(); 
        $image = get_field('image_event', $term);
        $schools = get_field('schools', $term);

        $termSlug = wp_trim_words($term->slug, 160, '...');
        $termTitle = $term->name;
        $termDescription = $term->description;
        
        //Image variables.
        $url = $image['url'];
        $title = $image['title'];
        $alt = $image['alt'];
        $caption = $image['caption'];

        //Thumbnail size attributes.
        $size = 'hero';
        $thumb = $image['sizes'][ $size ];
        $width = $image['sizes'][ $size . '-width' ];
        $height = $image['sizes'][ $size . '-height' ];

        // Date Initial and Final 
        $date_initial = str_replace("/", '-', get_field('initial_date', $term));
        $convert_day_initial = date('Y-m-d', strtotime($date_initial));
        $date_end = str_replace("/", '-', get_field('end_date', $term));
        $convert_day_end = date('Y-m-d', strtotime($date_end));

        //Load Images
        $img_single = get_field('image_event', $term);
        $facedes = get_field('schools', $term);
        $loadImage = $img_single ? $img_single['sizes']['card_front'] : get_the_post_thumbnail_url($facedes[0], 'card_front');
        $type_page = $loadImage ? $loadImage : get_the_post_thumbnail_url(get_the_ID(), 'hero');
?>
    <meta name="description" content="<?php echo $termDescription;?>" />
    <meta name="robots" content="max-image-preview:large">
    <meta property="og:locale" content="pt_BR" />
    <meta property="og:site_name" content="Eventos Senac São Paulo" />
    <meta property="og:type" content="article" />
    <meta property="og:title" content="<?php echo $termTitle;?> - Eventos Senac São Paulo" />
    <meta property="og:description" content="<?php echo $termDescription; ?>" />
    <meta property="og:url" content="<?php echo 'https://eventos.sp.senac.br/evento/'.$termSlug;?>/" />
    <meta property="og:image" content="<?php echo 'https://eventos.sp.senac.br'.$loadImage;?>" />
    <meta name="twitter:card" content="summary_large_image" />
    <meta name="twitter:site" content="@senacsaopaulo" />
    <meta name="twitter:domain" content="sp.senac.br" />
    <meta name="twitter:title" content="<?php echo $termTitle;?> - Eventos Senac São Paulo" />
    <meta name="twitter:description" content="<?php echo $termDescription;?>" />
    <meta name="twitter:creator" content="@senacsaopaulo" />
    <meta name="twitter:image" content="<?php echo 'https://eventos.sp.senac.br'.$loadImage?>" />
    <script type="application/ld+json">
        {
            "@context": "https://schema.org",
            "@type": "Event",
            "name": "<?php echo $term->name;?>",
            "description": "<?php echo $term->description;?>",
            "startDate" : "<?php echo $convert_day_initial?>",
            "endDate" : "<?php echo $convert_day_end?>",
            "eventStatus": "https://schema.org/EventScheduled",
            "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
            "image": [
                "<?php 
                    if($url) {
                        echo $url;
                    } else {
                        echo get_the_post_thumbnail_url($schools[0], 'full');
                    }
                ?>"               
            ],
            "organizer": {
                "@type": "Organization",
                "name": "Senac São Paulo",
                "url": "https://eventos.sp.senac.br"
            },
            "location": {
                "@type": "VirtualLocation",
                "url": "https://eventos.sp.senac.br/evento/<?php echo $term->slug;?>?utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link"
            },
            "performer": {
                "@type": "Organization",
                "name": "Senac São Paulo"
            },        
            "offers": {
                "@type": "Offer",
                <?php 
                    $ticket = get_field('ticket_type');
                    if($ticket['value'] == 'gratuito'):
                ?>
                "price": "0",
                <?php else:?>
                "price": "<?php the_field('price_ticket');?>",
                <?php endif;?>
                "priceCurrency": "BRL",
                "availability": "https://schema.org/InStock",
                "validFrom": "<?php echo $convert_day_end?>",
                "url": "https://eventos.sp.senac.br/evento/<?php echo $term->slug;?>?utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link"
            }
        }
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "url": "https://www.sp.senac.br",
            "logo": "https://www.sp.senac.br/o/senac-theme/images/logo_senac_default.png"
        }
    </script>
<?php 
    elseif(is_singular('events')):
    $term = get_the_terms(get_the_ID(), 'evento');
    $img_single = get_field('image_event', $term[0]);
    $facedes = get_field('schools', $term[0]);
    //Dia da atividade
    $task_day = str_replace("/", '-', get_field('task_day'));
    $convert_task_day = date('Y-m-d', strtotime($task_day));  

    //Fim da atividade
    $end_task = str_replace("/", '-', get_field('end_task'));
    $convert_end_task = date('Y-m-d', strtotime($end_task)); 
    $date_day = date('Y-m-d');
    $event_type = get_field('event_type');
    $address_school = get_field('address_school');    
    $schools = get_field('unidades');

    //Info
    $link = get_the_permalink(get_the_ID());
    $description = wp_trim_words(get_the_content(), 160, '...');
    $title = get_the_title().' - Eventos Senac São Paulo';
    $publish_time = get_the_date('Y-m-d');
    $modified_time = get_the_modified_date('Y-m-d');
    $domain = 'https://eventos.sp.senac.br';
    $loadImage = $img_single ? $img_single['sizes']['hero'] : get_the_post_thumbnail_url($facedes[0], 'hero');
    $courses = get_field('linksrel');
?>
    <link rel="canonical" href="<?php echo $link;?>" />
    <meta name="description" content="<?php echo $description;?>" />
    <meta name="robots" content="max-image-preview:large" />
    <meta property="og:locale" content="pt-BR" />
    <meta property="og:site_name" content="Eventos Senac São Paulo" />
    <meta property="og:type" content="activity" />
    <meta property="og:title" content="<?php echo $title;?>" />
    <meta property="og:description" content="<?php echo $description;?>" />
    <meta property="og:url" content="<?php echo $link;?>" />
    <meta property="og:image" content="<?php echo $loadImage;?>" />
    <meta property="article:publisher" content="https://www.facebook.com/senacsaopaulo" />
    <meta property="article:published_time" content="<?php echo $publish_time;?>" />
    <meta property="article:modified_time" content="<?php echo $modified_time;?>" />   
    <meta name="twitter:card" content="summary_large_image" />
    <meta name="twitter:site" content="@senacsaopaulo" />
    <meta name="twitter:domain" content="https://eventos.sp.senac.br" />    
    <meta name="twitter:title" content="<?php echo $title;?>" />    
    <meta name="twitter:description" content="<?php echo $description?>" />
    <meta name="twitter:creator" content="@senacsaopaulo" />
    <meta name="twitter:image" content="<?php echo $loadImage;?>" />
    <meta name="twitter:label1" content="Written by" />
    <meta name="twitter:data1" content="Senac São Paulo" />
    <script type="application/ld+json">                
        {
            "@context" : "http://schema.org",
            "@type" : "Event",
            "name" : "<?php the_title();?>",
            <?php if(get_field('end_task') == get_field('task_day') || get_field('end_task') == '') :?>                                   
                "startDate" : "<?php echo $convert_task_day;?>T<?php echo get_field('hour_initial')?>-03:00",
                "endDate" : "<?php echo $convert_task_day;?>T<?php echo get_field('hour_initial')?>-03:00",
            <?php else:?>
                "startDate" : "<?php echo $convert_task_day;?>T<?php echo get_field('hour_initial')?>-03:00",
                "endDate" : "<?php echo $convert_end_task;?>T<?php echo get_field('hour_initial')?>-03:00",
            <?php endif;?>
            <?php if($event_type['value'] == 'online'):?>
            "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",                       
            <?php else:?>
            "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",                       
            <?php endif;?>
            "eventStatus": "https://schema.org/EventScheduled",
            "location" : {
                <?php if($event_type['value'] == 'online'):?>
                    "@type" : "VirtualLocation",
                    "url" : "https://eventos.sp.senac.br<?php the_permalink();?>?utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link"
                <?php 
                    else:
                    $parts = explode(",", $address_school['label']);
                    $local = explode('-', $parts[2]);
                ?>
                    "@type": "Place",

                    <?php
                        $location_event     = get_field('location_event');
                        $location_extern    = get_field('location_extern');
                        if($location_event['value'] == 'fora'):
                            $separteLocationExtern = explode(",", $location_extern);
                    ?>
                        "name": "<?php $nameExtern = explode(" ", $location_extern); echo $nameExtern[0].' '.$nameExtern[1];?>",                    
                        "address": {
                        "@type": "PostalAddress",
                            "streetAddress": "<?php echo $separteLocationExtern[1].', '.$separteLocationExtern[2];?>",
                            "addressLocality": "<?php echo $separteLocationExtern[3];?>",
                            "postalCode": "<?php echo $separteLocationExtern[5];?>",
                            "addressRegion": "SP",
                            "addressCountry": "BR"
                        }

                    <?php else:?>
                        "name": "<?php echo get_the_title($schools);?>",                    
                        "address": {
                        "@type": "PostalAddress",
                            "streetAddress": "<?php echo get_field('streetAddress',$schools).' - '.get_field('district_school', $schools);?>",
                            "addressLocality": "<?php the_field('addressLocality', $schools);?>",
                            "postalCode": "<?php the_field('postalCode', $schools);?>",
                            "addressRegion": "SP",
                            "addressCountry": "BR"
                        }
                    <?php endif;?>
                <?php endif;?>
                },
            "image" : "<?php echo 'https://eventos.sp.senac.br'.$loadImage;?>",
            "description" : "<?php echo wp_strip_all_tags(get_the_excerpt());?>",
            "url" : "https://eventos.sp.senac.br<?php the_permalink();?>?utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link",
            "performer" : 
            [ 
                <?php 
                    $posts_speakers = get_field('posts_speakers');
                    if($posts_speakers):
                        $result = count($posts_speakers);
                        foreach($posts_speakers as $index => $post):
                            setup_postdata($post);
                            
                            if ($index === array_key_last($posts_speakers)) :  
                ?>
                                {
                                    "@type" : "Person",
                                    "name" : "<?php echo get_the_title($post);?>"
                                }
                                
                            <?php elseif($result === 1):?>
                                {
                                    "@type" : "Person",
                                    "name" : "<?php echo get_the_title($post);?>"
                                }
                            <?php else:?>
                                {
                                    "@type" : "Person",
                                    "name" : "<?php echo get_the_title($post);?>"
                                },
                            <?php endif;  
                        endforeach; wp_reset_postdata();
                    endif;
                ?>
            ],                      

            <?php
                $typeticket = get_field('ticket_type'); 
                if($typeticket['value'] == 'gratuito' ):
            ?>
            "offers" : {
                "@type" : "Offer",
                "price" : "0",
                "availability": "https://schema.org/InStock",
                <?php
                    $offer = get_field('offer');
                    if($offer['value'] == 'senac'):
                ?>
                "url": "https://www.sp.senac.br/login/Login?destino=https://www.sp.senac.br/ecommerceFrontEnd/?vcw_unidade=<?php the_field('school_offer');?>&vcw_evento=<?php the_field('codigo_ss')?>&utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link",
                <?php else:?>
                    "url": "<?php the_field('offer_url');?>?utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link",
                <?php endif;?>
                "priceCurrency": "BRL",
            <?php else:?>
                "offers" : {
                "@type" : "Offer",
                "availability": "https://schema.org/InStock",
                <?php
                    $offer = get_field('offer');
                    if($offer['value'] == 'senac'):
                ?>
                "url": "https://www.sp.senac.br/login/Login?destino=https://www.sp.senac.br/ecommerceFrontEnd/?vcw_unidade=<?php the_field('school_offer');?>&vcw_evento=<?php the_field('codigo_ss')?>&utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link",
                <?php else:?>
                    "url": "<?php the_field('offer_url');?>?utm_campaign=Google_Eventos&utm_source=Google_Events&utm_medium=link",
                <?php endif;?>
                "price" : "<?php the_field('price_ticket')?>",
                "priceCurrency": "BRL",
            <?php endif;?>
            <?php if(get_field('end_task') == get_field('task_day') || get_field('end_task') == '') :?>                                   
                "validFrom" : "<?php echo $convert_day_end;?>T<?php echo get_field('hour_final')?>"
            <?php else:?>
                "validFrom" : "<?php echo $convert_end_task;?>T<?php echo get_field('hour_final')?>"
            <?php endif;?>
            },
            "organizer": {
                "@type": "Organization",
                "name": "Senac São Paulo",
                "url": "https://www.sp.senac.br"
            }
        }        
        

        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "url": "https://www.sp.senac.br",
            "logo": "https://www.sp.senac.br/o/senac-theme/images/logo_senac_default.png"
        }
    </script>

<?php 
    elseif(is_singular('unidades')):
        $link = get_the_permalink(get_the_ID());
        $title = get_the_title().' - Eventos Senac São Paulo';
        $textDescription = get_the_content() ? get_the_content() : 'Saiba mais sobre os eventos da unidade '.$title.'. Nessa página você encontra os próximos eventos e eventos anteriores da unidade';
        $description = wp_trim_words($textDescription, 160, '...');        
        $publish_time = get_the_date('Y-m-d');
        $modified_time = get_the_modified_date('Y-m-d');
        $domain = 'https://eventos.sp.senac.br';
        $loadImage = get_the_post_thumbnail_url(get_the_ID(), 'hero');
?>
        <link rel="canonical" href="<?php echo $link;?>" />
        <meta name="description" content="<?php echo $description;?>" />
        <meta name="robots" content="max-image-preview:large" />
        <meta property="og:locale" content="pt-BR" />
        <meta property="og:site_name" content="Eventos Senac São Paulo" />
        <meta property="og:type" content="activity" />
        <meta property="og:title" content="<?php echo $title;?>" />
        <meta property="og:description" content="<?php echo $description;?>" />
        <meta property="og:url" content="<?php echo $link;?>" />
        <meta property="og:image" content="<?php echo $loadImage;?>" />
        <meta property="article:publisher" content="https://www.facebook.com/senacsaopaulo" />
        <meta property="article:published_time" content="<?php echo $publish_time;?>" />
        <meta property="article:modified_time" content="<?php echo $modified_time;?>" />   
        <meta name="twitter:card" content="summary_large_image" />
        <meta name="twitter:site" content="@senacsaopaulo" />
        <meta name="twitter:domain" content="https://eventos.sp.senac.br" />    
        <meta name="twitter:title" content="<?php echo $title;?>" />    
        <meta name="twitter:description" content="<?php echo $description?>" />
        <meta name="twitter:creator" content="@senacsaopaulo" />
        <meta name="twitter:image" content="<?php echo $loadImage;?>" />
        <meta name="twitter:label1" content="Written by" />
        <meta name="twitter:data1" content="Senac São Paulo" />
     
    <?php elseif(is_front_page()):    
        include(locate_template('inc/metas.php'));?>        
        <script type="application/ld+json">
            {
                "@context": "https://schema.org",
                "@type": "Organization",
                "url": "https://www.sp.senac.br",
                "logo": "https://www.sp.senac.br/o/senac-theme/images/logo_senac_default.png"
            }
            {
                "@context": "https://schema.org",
                "@type": "WebSite",
                "url": "https://eventos.sp.senac.br",
                "potentialAction": {
                "@type": "SearchAction",
                "target": {
                "@type": "EntryPoint",
                    "urlTemplate": "https://eventos.sp.senac.br/?s={search_term_string}"
                },
                "query-input": "required name=search_term_string"
            }
        }
        </script> 
        
    <?php elseif(is_page()):
        include(locate_template('inc/metas.php'));
    
    else:?>
    <script type="application/ld+json">
        {
            "@context": "https://schema.org",
            "@type": "Organization",
            "url": "https://www.sp.senac.br",
            "logo": "https://www.sp.senac.br/o/senac-theme/images/logo_senac_default.png"
        }
        {
            "@context": "https://schema.org",
            "@type": "WebSite",
            "url": "https://eventos.sp.senac.br",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://eventos.sp.senac.br/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                },
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://eventos.sp.senac.br/?s={search_term_string}"
                        },
                    "query-input": "required name=search_term_string"
                }
            ]
        }
    </script>   
<?php endif;