Javascript Fetching State without Booleans

fetchingState.js

const NOT_ASKED = 'NOT_ASKED';
const LOADING = 'LOADING';
const SUCCESS = 'SUCCESS';
const ERROR = 'ERROR';

export const notAsked = () => ({ state: NOT_ASKED });
export const loading = () => ({ state: LOADING });
export const success = result => ({ state: SUCCESS, result });
export const error = message => ({ state: ERROR, message });

// example of use

let store = {
  userProfile: notAsked(),
  cartItems: notAsked()
};

const loadUserProfile = () => {
  store.userProfile = loading();

  fetch('/user/profile')
    .then(res => res.json())
    .then(res => {
        store.userProfile = success(res);
    })
    .catch(e => {
        store.userProfile = error(e.message);
    });
};

const view = (store) => {
  switch (store.userProfile.state) {
    case NOT_ASKED:
      return <button onClick={loadUserProfile}>Click here to load data</button>;
    case LOADING:
      return <div>Loading...</div>;
    case SUCCESS:
      return <h1>Welcome {store.userProfile.result.name}</h1>;
    case ERROR:
      return <h1>Oops there was a problem loading your data</h1>;
  }
}