When I started my web3 journey I got a freelance contract: Add web3 features to an existing app and reward the users with our token.
The point of rewarding the community was:
- To motivate the community to do something to earn a token.
- The brand wanted to have its own token to improve branding.
- Rewarding the user with tokens is becoming more and more common these days.
Our users should get 5 tokens when completing their profile (bio, curriculum, social media links, etc.).