pom.xml which shows my failed attempt to use mvn launchpad:run to start a launchpad instance

pom.xml

<?xml version="1.0" encoding="UTF-8"?>
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<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
    <modelVersion>4.0.0</modelVersion>
    <groupId>com.example</groupId>
    <artifactId>launchpad</artifactId>
    <version>1.0-SNAPSHOT</version>
    <packaging>jar</packaging>
    <name>launchpad Launchpad Standalone</name>
    <description>launchpad Launchpad Standalone</description>
    <build>
        <plugins>
            <plugin>
                <groupId>org.apache.sling</groupId>
                <artifactId>maven-launchpad-plugin</artifactId>
                <version>2.3.0</version>
                <executions>
                    <execution>
                        <id>prepare-package-jar</id>
                        <goals>
                            <goal>prepare-package</goal>
                        </goals>
                    </execution>
                </executions>
                <configuration>
                    <defaultBundleList>
                        <version>6</version>
                    </defaultBundleList>
                    <jarWebSupport>
                        <groupId>org.apache.felix</groupId>
                        <artifactId>org.apache.felix.http.jetty</artifactId>
                        <version>2.2.0</version>
                    </jarWebSupport>
                </configuration>
            </plugin>
            <plugin>
                <groupId>org.apache.maven.plugins</groupId>
                <artifactId>maven-jar-plugin</artifactId>
                <version>2.4</version>
                <configuration>
                    <archive>
                        <manifestFile>${project.build.outputDirectory}/META-INF/MANIFEST.MF</manifestFile>
                        <manifest>
                            <addDefaultImplementationEntries>true</addDefaultImplementationEntries>
                        </manifest>
                    </archive>
                </configuration>
            </plugin>
        </plugins>
    </build>
    <dependencies>
        <dependency>
            <groupId>org.apache.sling</groupId>
            <artifactId>org.apache.sling.launchpad.base</artifactId>
            <version>2.3.0</version>
            <classifier>app</classifier>
            <scope>runtime</scope>
        </dependency>
    </dependencies>
    <properties>
        <project.build.sourceEncoding>UTF-8</project.build.sourceEncoding>
    </properties>    
</project>