I was shocked when my mum forwarded me the following email. She's very tech-savvy and wouldn't fall for this kind of thing, but it's a worrying indicator that "mobile web design" is now a big enough space that it's being targeted by these kinds of douchebags.
Hi,
I'm Andrew from [company name] and I'm a mobile website specialist. I was browsing your site and noticed you don't have a mobile version for your customers. The website currently makes it hard for your customers to tap the screen to call you and find the relevant information they need quickly.
I'll get straight to the point, I'm just finishing off designing you your own mobile optimised website, just like the one you see here: [link to really awful "mobile" version of another site]. It shows the comparison between a normal desktop site and a mobile optimised site. There are now more customers visiting your website on a mobile phone than a laptop or computer, they have overtook computer use in 2013. If you don't have your website optimised for the majority of your visitors, you're simply missing out and wasting business
If you wish to see your own mobile site I've designed, with no obligation just let me know and I'll show you it today. And what makes me different from any other business you know about? I let you decide your price, you choose how much you want to pay if you like what you see.....There is no monthly costs, no tie-inns, just a single small one of payment and you then have a brand new mobile site for your customers.
Thanks, and I look forward to showing you your new site.
Jesus Christ.
Name and shame.