I had to see it for myself. From http://instacod.es/77752

gistfile1.txt

$ irb
irb(main):001:0> class WhoIsAwesome
irb(main):002:1>   YOU_ARE = "
irb(main):003:1"   .-. . . . .-. .-. .-. .  . .-.
irb(main):004:1"   |-| | | | |-  `-. | | |\/| |-
irb(main):005:1"   ` ' `.'.' `-' `-' `-' '  ` `-' "
irb(main):006:1>   define_method(YOU_ARE) do
irb(main):007:2*     puts "This is insane"
irb(main):008:2>   end
irb(main):009:1> end
=> #<Proc:0x007fea7306c8a8@(irb):6 (lambda)>
irb(main):010:0> WhoIsAwesome.new.send(WhoIsAwesome::YOU_ARE)
This is insane
=> nil
irb(main):011:0> WhoIsAwesome.new.methods
=> [:instance_exec, :=~, :tainted?, :methods, :__send__, :object_id, :kind_of?, :protected_methods, :untrust, :class, :!=, :extend, :tap, :public_methods, :trust, :clone, :instance_variable_get, :respond_to?, :initialize_dup, :<=>, :instance_eval, :instance_variable_defined?, :to_enum, :nil?, :inspect, :taint, :public_method, :send, :!~, :public_send, :instance_of?, :===, :singleton_methods, :untaint, :hash, :is_a?, :untrusted?, :private_methods, :singleton_class, :!, :equal?, :==, :display, :instance_variables, :freeze, :dup, :eql?, :__id__, :respond_to_missing?, :"\n  .-. . . . .-. .-. .-. .  . .-.\n  |-| | | | |-  `-. | | |/| |-\n  ` ' `.'.' `-' `-' `-' '  ` `-' ", :instance_variable_set, :to_s, :initialize_clone, :method, :frozen?, :define_singleton_method, :enum_for]

who_is_awesome.rb

class WhoIsAwesome
  YOU_ARE = "
  .-. . . . .-. .-. .-. .  . .-.
  |-| | | | |-  `-. | | |\/| |-
  ` ' `.'.' `-' `-' `-' '  ` `-' "
  define_method(YOU_ARE) do
    puts "This is insane"
  end
end
WhoIsAwesome.new.send(WhoIsAwesome::YOU_ARE)
WhoIsAwesome.new.methods

http://instacod.es/77752