gistfile1.txt

delimiter ;;
    drop procedure if exists build_catalog;;
    create procedure build_catalog(IN categories INT, IN products INT)
    begin
        SET @category_count = 1;
        SET @CATNAMEPREFIX = "Category ";
        SET @CATURLKEYPREFIX = "cat-";
        SET @CATURLPATHPREFIX = "catpath-";
        SET @ROOTCATEGORY = 2;
        SET @INCLUDEINMENU = 1;
        SET @ISACTIVE = 1;
        SELECT @category_entity_type_id := entity_type_id from eav_entity_type where entity_type_code = 'catalog_category';
        SELECT @category_attribute_set_id := attribute_set_id from eav_attribute_set where attribute_set_name = 'Default' and entity_type_id = @category_entity_type_id;
        SELECT @include_in_menu := attribute_id from eav_attribute where attribute_code = 'include_in_menu' and entity_type_id = @category_entity_type_id;
        SELECT @is_active := attribute_id from eav_attribute where attribute_code = 'is_active' and entity_type_id = @category_entity_type_id;
        SELECT @category_name_id := attribute_id from eav_attribute where attribute_code = 'name' and entity_type_id = @category_entity_type_id;
        SELECT @category_url_key_id := attribute_id from eav_attribute where attribute_code = 'url_key' and entity_type_id = @category_entity_type_id;
        SELECT @category_url_path_id := attribute_id from eav_attribute where attribute_code = 'url_path' and entity_type_id = @category_entity_type_id;
           
        WHILE @category_count < categories DO
            SELECT @category_entity_id := AUTO_INCREMENT from information_schema.tables where table_name = 'catalog_category_entity';
            INSERT INTO catalog_category_entity (entity_type_id,attribute_set_id,parent_id,created_at,updated_at,path,position,level,children_count) VALUES (@category_entity_type_id,@category_attribute_set_id,@ROOTCATEGORY,NOW(),NOW(),concat("1/2/", @category_entity_id),1,2,0);
            INSERT INTO catalog_category_entity_int (entity_type_id,attribute_id,entity_id,value) VALUES(@category_entity_type_id,@include_in_menu,@category_entity_id,@INCLUDEINMENU);
            INSERT INTO catalog_category_entity_int (entity_type_id,attribute_id,entity_id,value) VALUES(@category_entity_type_id,@is_active,@category_entity_id,@ISACTIVE);
            INSERT INTO catalog_category_entity_varchar (entity_type_id,attribute_id,entity_id,value) VALUES(@category_entity_type_id,@category_url_key_id,@category_entity_id,concat(@CATURLKEYPREFIX, @category_count));
            INSERT INTO catalog_category_entity_varchar (entity_type_id,attribute_id,entity_id,value) VALUES(@category_entity_type_id,@category_url_path_id,@category_entity_id,concat(@CATURLPATHPREFIX, @category_count));
            INSERT INTO catalog_category_entity_varchar (entity_type_id,attribute_id,entity_id,value) VALUES(@category_entity_type_id,@category_name_id,@category_entity_id,concat(@CATNAMEPREFIX, @category_count));
            SET @category_count = @category_count + 1;
        END WHILE;  

        SET @product_count = 1; 
        SET @NAMEPREFIX = "Test Product ";
        SET @URLKEYPREFIX = "key-";
        SET @URLPATHPREFIX = "path-";
        SET @SKUPREFIX = "sku-";
        SET @VISIBILITY = 4;
        SET @STATUS = 1;
        SET @TAXCLASS = 2;
        SET @MAXPRICE = 100;
        SET @MAXWEIGHT = 20;
        SET @WEBSITE = 1;
        SET @STOREID = 1;
        SET @QTY = 999;
        SET @DESCRIPTION = "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.";
        SET @SHORTDESCRIPTION = "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.";
        SELECT @entity_type_id := entity_type_id from eav_entity_type where entity_type_code = 'catalog_product';
        SELECT @attribute_set_id := attribute_set_id from eav_attribute_set where attribute_set_name = 'Default' and entity_type_id = @entity_type_id;      
        SELECT @visibility_id := attribute_id from eav_attribute where attribute_code = 'visibility' and entity_type_id = @entity_type_id;
        SELECT @status_id := attribute_id from eav_attribute where attribute_code = 'status' and entity_type_id = @entity_type_id;
        SELECT @taxclass_id := attribute_id from eav_attribute where attribute_code = 'tax_class_id' and entity_type_id = @entity_type_id;  
        SELECT @description_id := attribute_id from eav_attribute where attribute_code = 'description' and entity_type_id = @entity_type_id;
        SELECT @short_description_id := attribute_id from eav_attribute where attribute_code = 'short_description' and entity_type_id = @entity_type_id;     
        SELECT @price_id := attribute_id from eav_attribute where attribute_code = 'price' and entity_type_id = @entity_type_id;
        SELECT @weight_id := attribute_id from eav_attribute where attribute_code = 'weight' and entity_type_id = @entity_type_id;
        SELECT @name_id := attribute_id from eav_attribute where attribute_code = 'name' and entity_type_id = @entity_type_id;
        SELECT @url_key_id := attribute_id from eav_attribute where attribute_code = 'url_key' and entity_type_id = @entity_type_id;
        SELECT @url_path_id := attribute_id from eav_attribute where attribute_code = 'url_path' and entity_type_id = @entity_type_id;

        WHILE @product_count < products DO
            INSERT INTO catalog_product_entity (entity_type_id,attribute_set_id,type_id,sku,created_at,updated_at) VALUES (@entity_type_id,@attribute_set_id,"simple",concat(@SKUPREFIX, @product_count),NOW(),NOW());
            SELECT @entity_id := entity_id from catalog_product_entity order by entity_id desc limit 1;
            INSERT INTO catalog_product_entity_int (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@visibility_id,@entity_id,@VISIBILITY);
            INSERT INTO catalog_product_entity_int (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@status_id,@entity_id,@STATUS);
            INSERT INTO catalog_product_entity_int (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@taxclass_id,@entity_id,@TAXCLASS);
            INSERT INTO catalog_product_entity_text (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@description_id,@entity_id,@DESCRIPTION);
            INSERT INTO catalog_product_entity_text (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@short_description_id,@entity_id,@SHORTDESCRIPTION);
            INSERT INTO catalog_product_entity_decimal (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@price_id,@entity_id,ROUND(RAND() * @MAXPRICE,2));
            INSERT INTO catalog_product_entity_decimal (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@weight_id,@entity_id,ROUND(RAND() * @MAXWEIGHT,2));
            INSERT INTO catalog_product_entity_varchar (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@url_key_id,@entity_id,concat(@URLKEYPREFIX, @product_count));
            INSERT INTO catalog_product_entity_varchar (entity_type_id,attribute_id,store_id,entity_id,value) VALUES(@entity_type_id,@url_path_id,@STOREID,@entity_id,concat(@URLPATHPREFIX, @product_count));
            INSERT INTO catalog_product_entity_varchar (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@url_path_id,@entity_id,concat(@URLPATHPREFIX, @product_count));
            INSERT INTO catalog_product_entity_varchar (entity_type_id,attribute_id,entity_id,value) VALUES(@entity_type_id,@name_id,@entity_id,concat(@NAMEPREFIX, @product_count));
            INSERT INTO catalog_category_product (category_id,product_id,position) VALUES((SELECT entity_id FROM catalog_category_entity WHERE parent_id = @ROOTCATEGORY ORDER BY RAND() LIMIT 1),@entity_id,1);
            SELECT @last_id := category_id from catalog_category_product order by product_id desc limit 1;
            INSERT INTO catalog_category_product_index (category_id,product_id,position,is_parent,visibility) VALUES(@last_id,@entity_id,1,1,4);
            INSERT INTO cataloginventory_stock_item (product_id,stock_id,qty,is_in_stock) VALUES (@entity_id,1,@QTY,1);
            INSERT INTO cataloginventory_stock_status (product_id,website_id,stock_id,qty,stock_status) VALUES (@entity_id,@WEBSITE,1,@QTY,1);
            INSERT INTO catalog_product_website (product_id,website_id) VALUES (@entity_id,@WEBSITE);
            SET @product_count = @product_count + 1;
        END WHILE;  
    end 
;;

For 10 categories and 100k products**, run the code:

mysql > call build_catalog(10,100000);

**Actually builds 9 categories and 99,999 products, i didnt feel like writing VALUE+1.

Sorry for my ignorance, could you post a comment describing how to run/use this exactly? Possible to run on a Windows machine? Thanks for sharing and any help

For people running more than one Mage database: just replace the following lines with this and it should work:
19: SELECT @table_schema := DATABASE();
20: WHILE @category_count < categories DO
21: SELECT @category_entity_id := AUTO_INCREMENT from information_schema.tables where table_name = 'catalog_category_entity' and table_schema = @table_schema;

Amazing, what versions EE / CE does this work on though? Can't get it running on CE 1.7 or EE 1.13:

Cannot add or update a child row: a foreign key constraint fails (magento.catalog_category_entity_int, CONSTRAINT FK_CAT_CTGR_ENTT_INT_ENTT_ID_CAT_CTGR_ENTT_ENTT_ID FOREIGN KEY (entity_id) REFERENCES catalog_category_entity (entity_id) ON DELETE )

@jimains Maybe try SET foreign_key_checks = 0; before running the procedure.

i have error :
ERROR 1364 (HY000): Field 'store_id' doesn't have a default value

Thanks for this. Very useful. A reversion procedure would be handy as well so you could add that many products and then when you're done testing whatever, go back and delete them all.

Update for Magento 2:

create procedure build_catalog(IN categories INT, IN products INT)
begin
SET @category_count = 1;
SET @CATNAMEPREFIX = "Category ";
SET @CATURLKEYPREFIX = "cat-";
SET @CATURLPATHPREFIX = "catpath-";
SET @ROOTCATEGORY = 2;
SET @INCLUDEINMENU = 1;
SET @isActive = 1;
SELECT @category_entity_type_id := entity_type_id from eav_entity_type where entity_type_code = 'catalog_category';
SELECT @category_attribute_set_id := attribute_set_id from eav_attribute_set where attribute_set_name = 'Default' and entity_type_id = @category_entity_type_id;
SELECT @include_in_menu := attribute_id from eav_attribute where attribute_code = 'include_in_menu' and entity_type_id = @category_entity_type_id;
SELECT @is_active := attribute_id from eav_attribute where attribute_code = 'is_active' and entity_type_id = @category_entity_type_id;
SELECT @category_name_id := attribute_id from eav_attribute where attribute_code = 'name' and entity_type_id = @category_entity_type_id;
SELECT @category_url_key_id := attribute_id from eav_attribute where attribute_code = 'url_key' and entity_type_id = @category_entity_type_id;
SELECT @category_url_path_id := attribute_id from eav_attribute where attribute_code = 'url_path' and entity_type_id = @category_entity_type_id;

    WHILE @category_count < categories DO
        INSERT INTO catalog_category_entity (attribute_set_id,parent_id,created_at,updated_at,path,position,level,children_count) VALUES (@category_attribute_set_id,@ROOTCATEGORY,NOW(),NOW(),concat("1/2/", @category_entity_id),1,2,0);
        SET @category_entity_id = LAST_INSERT_ID();
        INSERT INTO catalog_category_entity_int (attribute_id,entity_id,value) VALUES(@include_in_menu,@category_entity_id,@INCLUDEINMENU);
        INSERT INTO catalog_category_entity_int (attribute_id,entity_id,value) VALUES(@is_active,@category_entity_id,@ISACTIVE);
        INSERT INTO catalog_category_entity_varchar (attribute_id,entity_id,value) VALUES(@category_url_key_id,@category_entity_id,concat(@CATURLKEYPREFIX, @category_count));
        INSERT INTO catalog_category_entity_varchar (attribute_id,entity_id,value) VALUES(@category_url_path_id,@category_entity_id,concat(@CATURLPATHPREFIX, @category_count));
        INSERT INTO catalog_category_entity_varchar (attribute_id,entity_id,value) VALUES(@category_name_id,@category_entity_id,concat(@CATNAMEPREFIX, @category_count));
        SET @category_count = @category_count + 1;
    END WHILE;

    SET @product_count = 1;
    SET @NAMEPREFIX = "Test Product ";
    SET @URLKEYPREFIX = "key-";
    SET @URLPATHPREFIX = "path-";
    SET @SKUPREFIX = "sku-";
    SET @VISIBILITY = 4;
    SET @STATUS = 1;
    SET @TAXCLASS = 2;
    SET @MAXPRICE = 100;
    SET @MAXWEIGHT = 20;
    SET @WEBSITE = 1;
    SET @STOREID = 1;
    SET @QTY = 999;
    SET @DESCRIPTION = "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.";
    SET @SHORTDESCRIPTION = "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.";
    SELECT @entity_type_id := entity_type_id from eav_entity_type where entity_type_code = 'catalog_product';
    SELECT @attribute_set_id := attribute_set_id from eav_attribute_set where attribute_set_name = 'Default' and entity_type_id = @entity_type_id;
    SELECT @visibility_id := attribute_id from eav_attribute where attribute_code = 'visibility' and entity_type_id = @entity_type_id;
    SELECT @status_id := attribute_id from eav_attribute where attribute_code = 'status' and entity_type_id = @entity_type_id;
    SELECT @taxclass_id := attribute_id from eav_attribute where attribute_code = 'tax_class_id' and entity_type_id = @entity_type_id;
    SELECT @description_id := attribute_id from eav_attribute where attribute_code = 'description' and entity_type_id = @entity_type_id;
    SELECT @short_description_id := attribute_id from eav_attribute where attribute_code = 'short_description' and entity_type_id = @entity_type_id;
    SELECT @price_id := attribute_id from eav_attribute where attribute_code = 'price' and entity_type_id = @entity_type_id;
    SELECT @weight_id := attribute_id from eav_attribute where attribute_code = 'weight' and entity_type_id = @entity_type_id;
    SELECT @name_id := attribute_id from eav_attribute where attribute_code = 'name' and entity_type_id = @entity_type_id;
    SELECT @url_key_id := attribute_id from eav_attribute where attribute_code = 'url_key' and entity_type_id = @entity_type_id;
    SELECT @url_path_id := attribute_id from eav_attribute where attribute_code = 'url_path' and entity_type_id = @entity_type_id;

    WHILE @product_count < products DO
        INSERT INTO catalog_product_entity (attribute_set_id,type_id,sku,created_at,updated_at) VALUES (@attribute_set_id,"simple",concat(@SKUPREFIX, @product_count),NOW(),NOW());
        SET @entity_id = LAST_INSERT_ID();
        INSERT INTO catalog_product_entity_int (attribute_id,entity_id,value) VALUES(@visibility_id,@entity_id,@VISIBILITY);
        INSERT INTO catalog_product_entity_int (attribute_id,entity_id,value) VALUES(@status_id,@entity_id,@STATUS);
        INSERT INTO catalog_product_entity_int (attribute_id,entity_id,value) VALUES(@taxclass_id,@entity_id,@TAXCLASS);
        INSERT INTO catalog_product_entity_text (attribute_id,entity_id,value) VALUES(@description_id,@entity_id,@DESCRIPTION);
        INSERT INTO catalog_product_entity_text (attribute_id,entity_id,value) VALUES(@short_description_id,@entity_id,@SHORTDESCRIPTION);
        INSERT INTO catalog_product_entity_decimal (attribute_id,entity_id,value) VALUES(@price_id,@entity_id,ROUND(RAND() * @MAXPRICE,2));
        INSERT INTO catalog_product_entity_decimal (attribute_id,entity_id,value) VALUES(@weight_id,@entity_id,ROUND(RAND() * @MAXWEIGHT,2));
        INSERT INTO catalog_product_entity_varchar (attribute_id,entity_id,value) VALUES(@url_key_id,@entity_id,concat(@URLKEYPREFIX, @product_count));
        INSERT INTO catalog_product_entity_varchar (attribute_id,store_id,entity_id,value) VALUES(@url_path_id,@STOREID,@entity_id,concat(@URLPATHPREFIX, @product_count));
        INSERT INTO catalog_product_entity_varchar (attribute_id,entity_id,value) VALUES(@url_path_id,@entity_id,concat(@URLPATHPREFIX, @product_count));
        INSERT INTO catalog_product_entity_varchar (attribute_id,entity_id,value) VALUES(@name_id,@entity_id,concat(@NAMEPREFIX, @product_count));
        INSERT INTO catalog_category_product (category_id,product_id,position) VALUES((SELECT entity_id FROM catalog_category_entity WHERE parent_id = @ROOTCATEGORY ORDER BY RAND() LIMIT 1),@entity_id,1);
        SET @last_id = LAST_INSERT_ID();
        INSERT INTO catalog_category_product_index (category_id,product_id,position,is_parent,visibility) VALUES(@last_id,@entity_id,1,1,4);
        INSERT INTO cataloginventory_stock_item (product_id,stock_id,qty,is_in_stock) VALUES (@entity_id,1,@QTY,1);
        INSERT INTO cataloginventory_stock_status (product_id,website_id,stock_id,qty,stock_status) VALUES (@entity_id,@WEBSITE,1,@QTY,1);
        INSERT INTO catalog_product_website (product_id,website_id) VALUES (@entity_id,@WEBSITE);
        SET @product_count = @product_count + 1;
    END WHILE;
    end;

And a script to delete from relevant tables:

delete from catalog_category_entity;
delete from catalog_category_entity_int;
delete from catalog_category_entity_varchar;
delete from catalog_category_entity_decimal;
delete from catalog_category_entity_datetime;
delete from catalog_category_entity_text;

delete from catalog_product_entity;
delete from catalog_product_entity_int;
delete from catalog_product_entity_datetime;
delete from catalog_product_entity_decimal;
delete from catalog_product_entity_text;
delete from catalog_product_entity_varchar;
delete from catalog_category_product_index;
delete from cataloginventory_stock_item;
delete from cataloginventory_stock_status;
delete from catalog_product_website;

@alanbarber111
There is one line missing in script
Add line
SELECT @category_entity_id := entity_id + 1 from ang_catalog_category_entity where 1 ORDER BY entity_id DESC limit 1;
before line
WHILE @category_count < categories DO

Updated based on @yourasheesh comment, for Magento 2:

create procedure build_catalog(IN categories INT, IN products INT)
begin
SET @category_count = 1;
SET @CATNAMEPREFIX = "Category ";
SET @CATURLKEYPREFIX = "cat-";
SET @CATURLPATHPREFIX = "catpath-";
SET @ROOTCATEGORY = 2;
SET @INCLUDEINMENU = 1;
SET @ISACTIVE = 1;
SELECT @category_entity_type_id := entity_type_id from eav_entity_type where entity_type_code = 'catalog_category';
SELECT @category_attribute_set_id := attribute_set_id from eav_attribute_set where attribute_set_name = 'Default' and entity_type_id = @category_entity_type_id;
SELECT @include_in_menu := attribute_id from eav_attribute where attribute_code = 'include_in_menu' and entity_type_id = @category_entity_type_id;
SELECT @is_active := attribute_id from eav_attribute where attribute_code = 'is_active' and entity_type_id = @category_entity_type_id;
SELECT @category_name_id := attribute_id from eav_attribute where attribute_code = 'name' and entity_type_id = @category_entity_type_id;
SELECT @category_url_key_id := attribute_id from eav_attribute where attribute_code = 'url_key' and entity_type_id = @category_entity_type_id;
SELECT @category_url_path_id := attribute_id from eav_attribute where attribute_code = 'url_path' and entity_type_id = @category_entity_type_id;

SELECT @category_entity_id := entity_id + 1 from ang_catalog_category_entity where 1 ORDER BY entity_id DESC limit 1;

WHILE @category_count < categories DO
    INSERT INTO catalog_category_entity (attribute_set_id,parent_id,created_at,updated_at,path,position,level,children_count) VALUES (@category_attribute_set_id,@ROOTCATEGORY,NOW(),NOW(),concat("1/2/", @category_entity_id),1,2,0);
    SET @category_entity_id = LAST_INSERT_ID();
    INSERT INTO catalog_category_entity_int (attribute_id,entity_id,value) VALUES(@include_in_menu,@category_entity_id,@INCLUDEINMENU);
    INSERT INTO catalog_category_entity_int (attribute_id,entity_id,value) VALUES(@is_active,@category_entity_id,@ISACTIVE);
    INSERT INTO catalog_category_entity_varchar (attribute_id,entity_id,value) VALUES(@category_url_key_id,@category_entity_id,concat(@CATURLKEYPREFIX, @category_count));
    INSERT INTO catalog_category_entity_varchar (attribute_id,entity_id,value) VALUES(@category_url_path_id,@category_entity_id,concat(@CATURLPATHPREFIX, @category_count));
    INSERT INTO catalog_category_entity_varchar (attribute_id,entity_id,value) VALUES(@category_name_id,@category_entity_id,concat(@CATNAMEPREFIX, @category_count));
    SET @category_count = @category_count + 1;
END WHILE;

SET @product_count = 1;
SET @NAMEPREFIX = "Test Product ";
SET @URLKEYPREFIX = "key-";
SET @URLPATHPREFIX = "path-";
SET @SKUPREFIX = "sku-";
SET @VISIBILITY = 4;
SET @STATUS = 1;
SET @TAXCLASS = 2;
SET @MAXPRICE = 100;
SET @MAXWEIGHT = 20;
SET @WEBSITE = 1;
SET @STOREID = 1;
SET @QTY = 999;
SET @DESCRIPTION = "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.";
SET @SHORTDESCRIPTION = "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.";
SELECT @entity_type_id := entity_type_id from eav_entity_type where entity_type_code = 'catalog_product';
SELECT @attribute_set_id := attribute_set_id from eav_attribute_set where attribute_set_name = 'Default' and entity_type_id = @entity_type_id;
SELECT @visibility_id := attribute_id from eav_attribute where attribute_code = 'visibility' and entity_type_id = @entity_type_id;
SELECT @status_id := attribute_id from eav_attribute where attribute_code = 'status' and entity_type_id = @entity_type_id;
SELECT @taxclass_id := attribute_id from eav_attribute where attribute_code = 'tax_class_id' and entity_type_id = @entity_type_id;
SELECT @description_id := attribute_id from eav_attribute where attribute_code = 'description' and entity_type_id = @entity_type_id;
SELECT @short_description_id := attribute_id from eav_attribute where attribute_code = 'short_description' and entity_type_id = @entity_type_id;
SELECT @price_id := attribute_id from eav_attribute where attribute_code = 'price' and entity_type_id = @entity_type_id;
SELECT @weight_id := attribute_id from eav_attribute where attribute_code = 'weight' and entity_type_id = @entity_type_id;
SELECT @name_id := attribute_id from eav_attribute where attribute_code = 'name' and entity_type_id = @entity_type_id;
SELECT @url_key_id := attribute_id from eav_attribute where attribute_code = 'url_key' and entity_type_id = @entity_type_id;
SELECT @url_path_id := attribute_id from eav_attribute where attribute_code = 'url_path' and entity_type_id = @entity_type_id;

WHILE @product_count < products DO
    INSERT INTO catalog_product_entity (attribute_set_id,type_id,sku,created_at,updated_at) VALUES (@attribute_set_id,"simple",concat(@SKUPREFIX, @product_count),NOW(),NOW());
    SET @entity_id = LAST_INSERT_ID();
    INSERT INTO catalog_product_entity_int (attribute_id,entity_id,value) VALUES(@visibility_id,@entity_id,@VISIBILITY);
    INSERT INTO catalog_product_entity_int (attribute_id,entity_id,value) VALUES(@status_id,@entity_id,@STATUS);
    INSERT INTO catalog_product_entity_int (attribute_id,entity_id,value) VALUES(@taxclass_id,@entity_id,@TAXCLASS);
    INSERT INTO catalog_product_entity_text (attribute_id,entity_id,value) VALUES(@description_id,@entity_id,@DESCRIPTION);
    INSERT INTO catalog_product_entity_text (attribute_id,entity_id,value) VALUES(@short_description_id,@entity_id,@SHORTDESCRIPTION);
    INSERT INTO catalog_product_entity_decimal (attribute_id,entity_id,value) VALUES(@price_id,@entity_id,ROUND(RAND() * @MAXPRICE,2));
    INSERT INTO catalog_product_entity_decimal (attribute_id,entity_id,value) VALUES(@weight_id,@entity_id,ROUND(RAND() * @MAXWEIGHT,2));
    INSERT INTO catalog_product_entity_varchar (attribute_id,entity_id,value) VALUES(@url_key_id,@entity_id,concat(@URLKEYPREFIX, @product_count));
    INSERT INTO catalog_product_entity_varchar (attribute_id,store_id,entity_id,value) VALUES(@url_path_id,@STOREID,@entity_id,concat(@URLPATHPREFIX, @product_count));
    INSERT INTO catalog_product_entity_varchar (attribute_id,entity_id,value) VALUES(@url_path_id,@entity_id,concat(@URLPATHPREFIX, @product_count));
    INSERT INTO catalog_product_entity_varchar (attribute_id,entity_id,value) VALUES(@name_id,@entity_id,concat(@NAMEPREFIX, @product_count));
    INSERT INTO catalog_category_product (category_id,product_id,position) VALUES((SELECT entity_id FROM catalog_category_entity WHERE parent_id = @ROOTCATEGORY ORDER BY RAND() LIMIT 1),@entity_id,1);
    SET @last_id = LAST_INSERT_ID();
    INSERT INTO catalog_category_product_index (category_id,product_id,position,is_parent,visibility) VALUES(@last_id,@entity_id,1,1,4);
    INSERT INTO cataloginventory_stock_item (product_id,stock_id,qty,is_in_stock) VALUES (@entity_id,1,@QTY,1);
    INSERT INTO cataloginventory_stock_status (product_id,website_id,stock_id,qty,stock_status) VALUES (@entity_id,@WEBSITE,1,@QTY,1);
    INSERT INTO catalog_product_website (product_id,website_id) VALUES (@entity_id,@WEBSITE);
    SET @product_count = @product_count + 1;
END WHILE;
end;

Delete script as well:

delete from catalog_category_entity;
delete from catalog_category_entity_int;
delete from catalog_category_entity_varchar;
delete from catalog_category_entity_decimal;
delete from catalog_category_entity_datetime;
delete from catalog_category_entity_text;

delete from catalog_product_entity;
delete from catalog_product_entity_int;
delete from catalog_product_entity_datetime;
delete from catalog_product_entity_decimal;
delete from catalog_product_entity_text;
delete from catalog_product_entity_varchar;
delete from catalog_category_product_index;
delete from cataloginventory_stock_item;
delete from cataloginventory_stock_status;
delete from catalog_product_website;