jquery.fail.js

var myObj = {
  number: 10,

  createElementsPType: function() {
    new_element.click(this.showNumber.bind(this));
  }

  createElementsjQuery: function() {
    new_element.click(this.showNumber);
  },

  showNumber: function() {
    // in jQuery, this is element not myObj 
    // in pType, this == myObj because of bind
    alert(this.number);
  }

  newElement: function() {
    // do stuff and return a new element
  }
}