samjacobson/gist:2057940

## gistfile1.txt
From: http://www.codinghorror.com/blog/2008/10/the-one-thing-every-software-engineer-should-know.html

Marketing is not about deception trickery. There are plenty of marketers that use these tactics to make short-term profits, but they don't pay off in the long term.

Marketing is about understanding your audience - their needs and desires - and communicating the right information about your product to the right segment of that audience. A good marketing team will actively learn about market needs, demand and potential cost ranges and feed this information back into product development.

Unfortunately good marketing is rare - most marketing teams are made up from promoted salespeople, who only know how to close deals by promising more features and larger discounts.

 - Twylite on October 23, 2008 10:24 AM
	From: http://www.codinghorror.com/blog/2008/10/the-one-thing-every-software-engineer-should-know.html

	Marketing is not about deception trickery. There are plenty of marketers that use these tactics to make short-term profits, but they don't pay off in the long term.

	Marketing is about understanding your audience - their needs and desires - and communicating the right information about your product to the right segment of that audience. A good marketing team will actively learn about market needs, demand and potential cost ranges and feed this information back into product development.

	Unfortunately good marketing is rare - most marketing teams are made up from promoted salespeople, who only know how to close deals by promising more features and larger discounts.

	- Twylite on October 23, 2008 10:24 AM