1 What's ZAPPOS about ?
Introduction: Zappos is a B2C website selling shoes in the United States. It was founded in 1999 by the Chinese Xie Jiahua. The company is headquartered in Henderson, Nevada.
Meaning: Zappos ’s name comes from Spanish zapatos, meaning “shoes”. Results & Positioning: Today Zappos has grown into the largest shoe selling website, even surpassing Amazon. In 2009, it was put under the umbrella of Amazon. The products on Zappos are rich in style and excellent in quality, so they are trustworthy.
Objective: The core value of service users of zappos is "to live and deliver WOW"
Outlook: Zappos started as a small online retailer selling shoes only. Today in 2020, zappos still sells shoes, as well as clothes, handbags, accessories and so on. And hope that in the future, consumers will not only think that zappos is a company that sells shoes, they will know that Zappos is a service company, but they are just selling the items I want.