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| https://marketing.wharton.upenn.edu/mktg/assets/File/comprisk1.pdf | |
| http://www.brucehardie.com/notes/009/pareto_nbd_derivations_2005-11-05.pdf | |
| http://www.sersc.org/journals/IJDTA/vol6_no5/16.pdf | |
| https://lirias.kuleuven.be/bitstream/123456789/174883/1/expertsystems.pdf | |
| http://srepho.github.io/CLV/CLV | |
| http://www.brucehardie.com/notes/004/ |
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