ARM Translation Installer v1.1
http://www.mirrorcreator.com/files/0ZIO8PME/Genymotion-ARM-Translation_v1.1.zip_links
Google Apps for Android 6.0.0
https://www.androidfilehost.com/?fid=24052804347835438
Google Apps for Android 5.1.0
https://www.androidfilehost.com/?fid=96042739161891406
Google Apps for Android 5.0.0
https://www.androidfilehost.com/?fid=95784891001614559
Google Apps for Android 4.4.4
https://www.androidfilehost.com/?fid=23501681358544845
Google Apps for Android 4.3.0
https://www.androidfilehost.com/?fid=23060877490000124
Google Apps for Android 4.2.0
https://www.androidfilehost.com/?fid=23060877490000128
Google Apps for Android 4.1.0
https://www.androidfilehost.com/?fid=22979706399755082
Google Apps for Android 2.3.7
http://www.mediafire.com/download/bs063kb0m742o5l/gapps-gb-20131027-signed.zip
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Open your Genymotion VM. Go to the Homescreen
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Drag & Drop the Genymotion-ARM-Translation_v1.1.zip onto the emulator.
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It should say "File transfer in progress", once it asks you to flash it click 'OK'
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Reboot your VM using ADB. You can simply close the VM window, if you want, not recommended
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Once you're on the Homescreen again Drag & Drop the gapps-*.zip onto your VM, and click 'OK' when asked
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Once it finishes, again Reboot your VM and open the Google Play Store.
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Sign in using your Google account and update EVERYTHING, for 6.0 use fix https://stackoverflow.com/a/34617375
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Reboot several times and update all apps.
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PROFIT.