- making it easy for crawlers do their job
- increae the content's quality
- unique and targeted content, including relevant keyword in content
- richness of content (videos, image) -- to increase time spending/descreas bounce rate
- fresh content, frequent updates
- link building
- keywords (used to work), overused strategy
Business with Physical Location
- create a complete Google "My Business page" -- https://www.vieodesign.com/blog/setting-up-a-google-plus-business-page/
- google reviews, facebook reviews (after live events) -- building a social proof
- https://moz.com/local
- set specific geographic-targeting in Google Search Console
Backlinks -- PageRank
- Underlying assumption: "quality" of a site is proportiocal to the number of links to it
- The values of a links on a "quality site" is worth more
- chrome extension to see a PR, do it once, don't check everyday
Keywords
- choosing keywords see if the are on hight demand or not -- do you want to compete with advs and giant sites?
- hight intent -- be more specific to whatever you "selling": js course -> functional programming js challanges for beginners
Keyword tools
- https://app.wordtracker.com/
- https://semrush.com
- google keyword planner -- pick hight intent, less 10$ low or medium compatitioon keywords, relevant to your business
- google trends