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schaar / GHE_Releases.md
Last active March 31, 2017 22:35
GitHub Enterprise Release Email Samples

GitHub Enterprise 2.4 Release email

Dear {CUSTOMER},

Greetings from GitHub!

I'm excited to let you know that our newest release of GitHub Enterprise, version 2.4, is now available for download from your Administrator portal.

Many of us here at GitHub were eagerly waiting for this new version to ship - not only because of the improvements in stability, speed, and functionality each new release provides, but also because it incorporates new features that truly make this our best version of GitHub Enterprise ever.

@schaar
schaar / GDP_Launch.md
Last active March 31, 2017 22:56
GDP Launch Brief v.2

GitHub Developer Program Launch Brief

Purpose: This document is intended to help clarify internally what, why and how we are taking a product to market, and this body of work should ladder up to our overall company objectives. Once agreed upon, the GTM team will translate these requirements into a marketing campaign, and deliver external facing messages to our customers using the most effective marketing channels.

We'll cover the following details in this document:

BUSINESS CONTEXT (HIGH-LEVEL OVERVIEW)

  • What are we launching? How do they fit within the broader portfolio of products?
  • Why are we launching? How do they connect with the company’s business priorities, what’s the business value?