A method to harmonize using the key property names for either featured videos or branded videos.

formater.js

  function findVideoContext(context) {
    switch (context) {
      case 'branded_videos':
      case 'branded_video_ids':
        return {
          presenterContext: 'branded_videos',
          viewContext: 'branded_video_ids'
        };
      case 'featured_videos':
      case 'featured_video_ids':
        return 
      default:
       console.error('no context passed', context);
      break;
    }
  }
//eg like .. 
  var videoContext = findVideoContext(context); //imagine this is 'branded_videos'
  videoContext.presenterContext; // 'branded_videos'
  videoContext.viewContext; // 'branded_video_ids'
  
  
  var secondContext = findVideoContext('featured_video_ids')
  secondContext.presenterContext; //'featured_videos'