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View growth_accounting_and_ltv.sql
with
dau as (
-- This part of the query can be pretty much anything.
-- The only requirement is that it have three columns:
-- dt, user_id, inc_amt
-- Where dt is a date and user_id is some unique identifier for a user.
-- Each dt-user_id pair should be unique in this table.
-- inc_amt represents the amount of value that this user created on dt.
-- The most common case is
-- inc_amt = incremental revenue from the user on dt