Shawn Graham, Department of History, Carleton U @electricarchaeo
...well, everyone needs an avatar, right? Social media is performative. Choose wisely.
image Kate Galloway; see slideshare link at bottom
Harris Matrix conversation, morning, march 17th 2015
http://voyant-tools.org/?corpus=1426604674354.9209&stopList=1426605843777um
- my own research twitterbot => https://twitter.com/botarchaeo
How does social media construct historical consciousness?
or: does anybody hear us?
http://electricarchaeology.ca/2014/05/01/shouting-into-the-void/
- scraping tools, TWARC, etc
- here's how much metadata a single tweet encodes https://gist.github.com/ruebot/3ebc4961e98a9ff870b7
- http://electricarchaeology.ca/2014/11/26/text-analysis-of-the-grand-jury-documents/
- https://github.com/shawngraham/ferguson
- gains exposure & opportunity for them https://twitter.com/BytownMuseum/status/545288937494032384
a rising tide floats all boats
or
having a social media strategy is not a zero-sum game
York U (uk) archaeology social media strategy http://www.york.ac.uk/archaeology/contactus/social-media/#tab-3
- a formal dept strategy
the goal of connecting to wider audiences and helping to continue conversations with them, through specific uses of social media
They perform a formal year in review each year, noting things like reach, likely impact (the kinds of things that have impact), time of day for most effective posting, etc.
Nice slideshare on academic social media practice, by Kate Galloway
Twitter, Facebook, Instagram, Pinterest - these all are excellent choices for a promotional campaign through social media. You can use several if it suits your marketing strategy and if you don't have one, I recommend you using special services that will bring you success and help to control every step of your advertising plan. Check out these social media marketing tools http://promorepublic.com/en/blog/social-media-management-marketing-tools/