user identification.js

dataLayer.push( {
	'event' : 'user_identified'
	'user_id' : 'cec805ef162d386d2ea07bf4de9821877d3e699d9a47159d630f7e1134ce1f07', // Email address trimmed of whitespace, lowercased and passed through SHA256 
	'age_yob' : '1975',                                                             // Year of birth
	'user_gender' : 'm',                                                            // "m" or "f"
	'user_location' : 'Marrickville',
	'user_postcode' : '2204'                                                        // Note this is a string to account for postcodes that start with zero
} );