Use the flag:
-vf "scale='bitand(oh*dar, 65534)':'bitand(ih/2, 65534)', setsar=1"
For example (this also removes metadata and audio, and re-encodes at high quality):
ffmpeg -i landscape_safe_area_insets.mov -qscale 0 -vf "scale='bitand(oh*dar, 65534)':'bitand(ih/2, 65534)', setsar=1" -metadata location="" -metadata location-eng="" -an landscape_safe_area_insets.mp4