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Snippet of abandoned checkout email notification to load a discount - https://www.shopify.com/partners/blog/shopify-email-notifications
<td class="button__cell">
<a href="{% if url contains '?' %}
{{ url | append: '&discount=WelcomeBack' }}
{% else %}
{{ url | append: '?&discount=WelcomeBack' }}
{% endif %}" class="button__text">Complete your purchase</a></td>
</tr>
</table>
{% if shop.url %}
<table class="link secondary-action-cell">
<tr>
<td class="link__cell"><a href="{% if url contains '?' %}
{{ url | append: '&discount=WelcomeBack' }}
{% else %}
{{ url | append: '?&discount=WelcomeBack' }}
{ % endif %}" class="link__text"><span class='or'>or</span> Visit our store</a>
</td>
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