See full startup matrix here: https://github.com/startup-matrix/startup-matrix

startup-matrix-sample.json

{
  "brand": "Twitch",
  "site": "https://www.twitch.tv/",
  "logo": "https://www-cdn.jtvnw.net/images/twitch_logo3.jpg",
  "market": "Gaming",
  "tactic": "Build a UGC community"
},
{
  "brand": "Airbnb",
  "site": "https://www.airbnb.com/",
  "logo": "https://a0.muscache.com/airbnb/static/about/resources/airbnb-logo-293-86cb5a9eea395a8233842fb74a5b59af.png",
  "market": "Travel",
  "tactic": "Create a marketplace"
},
{
  "brand": "Spotify",
  "site": "https://www.spotify.com/",
  "logo": "http://pixel.nymag.com/imgs/daily/vulture/2015/06/26/26-spotify.w1200.h630.jpg",
  "market": "Media",
  "tactic": "Make it a subscription"
}