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simondahla/advertising.js

Last active January 3, 2016 11:58
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Google Analytics Retargeting and Demographics and Interests reports for AdWords and AdBlock software with regular (Google Analytics Classic) fallback.
Raw
advertising.js
/* Add this in the top of your advertising script */
_adblock = false;
Raw
google-analytics-retargeting-with-regular-fallback.html
<head>
<!-- 1. Difine the Adblock variable -->
<script type="text/javascript">
var _adblock = true;
</script>
<!-- 2. Put your advertising scripts here -->
<script src="advertising.js"></script>
<!-- 3. Track your visitors with Google Analytics Classic -->
<script type="text/javascript">
try {
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXX-Y']);
_gaq.push(['_trackPageview']);
(function(){
var ga, s
if ( !_adblock ) {
ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';
s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
_gaq.push(['_setCustomVar',2,'Adblocker','Not Installed',3]);
} else {
ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www')+ '.google-analytics.com/ga.js';
s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
_gaq.push(['_setCustomVar',2,'Adblocker','Installed',3]);
}
}());
} catch(e) {}
</script>
</head>
Raw
google-analytics-retargeting.md

Google Analytics Retargeting with regular fallback.

Change UA-XXXXXX-Y to your own property id.

  1. Define the Adblock variable _adblock to true
  2. Include the Adblock variable set to falsein one of you advertising script files. This file will be blocked by Adblock.
  3. The function chooses different GA solutions depending on if Adblocker is installed or not.

Note 1: To load an extra asset just to set the variable to false may be uneccecery.

Note 2: This will also send custom events to GA

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