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Television
Delivers
People
Richard Serra
Carlota Fay Schoolman
1973
The Product of Tele-
vision, Commercial
Television, is the Audience.
Television delivers
people to an advertiser.
There is no such thing
as mass media in the
United States except
for television.
Mass media means
that a medium can
deliver masses of
people.
Commercial television
delivers 20 million
people a minute.
In commercial broad-
casting the viewer
pays for the privilege
of having himself sold.
It is the consumer
who is consumed.
You are the product
of t.v.
You are delivered to
the advertiser who is
the customer.
He consumes you.
The viewer is not
responsible for
programming - - - - -
You are the end
product.
You are the end
product delivered
en masse to the
advertiser.
You are the product of t.v.
Everything on
television is
educational in the
sense that it teaches
something.
What television
teaches through
commercialism is
materialistic
consumption.
The NEW MEDIA STATE
is predicated on
media control.
Media asserts an
influence over an
entire cultural
spectrum, without
effort or qualification.
We are persuaded
daily by a corporate
oligarchy.
Corporate control
advocates
materialistic propaganda.
Television
establishments are
committed to
economic survival: ……
Propaganda for Profit.
Television is the prime
instrument for the
management of
consumer demands.
Commercial television
defines the world in
specific terms.
Commercial television
defines the world so
as not to threaten
the status quo.
Television defines the
world so as not to
threaten you.
Soft propaganda is
considered
entertainment.
POPULAR
ENTERTAINMENT IS
BASICALLY
PROPAGANDA FOR
THE STATUS QUO.
Control over broad-
casting is an exercise
in controlling society.
Seventy-five percent
of news is received
by you from
television.
What goes on over
the news is what you
know.
It is the basis by
which you make
judgements, by which
you think.
You are the controlled
product of news
programming.
Television
programming
dominates
the exposure of ideas
and information.
There is inherent
conflict between:
COMMERCE,
INFORMATION,
ENTERTAINMENT.
There is a mass
media compulsion to
reinforce the
status quo.
To reinforce the
distribution of power.
The NEW MEDIA STATE
is dependent on
television for its
existence.
The NEW MEDIA STATE
s dependent on
propaganda for its
existence.
Corporations that own
networks control
them.
CORPORATIONS ARE
NOT RESPONSIBLE.
CORPORATIONS ARE
NOT RESPONSIBLE TO
GOVERNMENT.
CORPORATIONS ARE
NOT RESPONSIBLE TO
THEIR EMPLOYEES.
CORPORATIONS ARE
NOT RESPONSIBLE TO
THEIR SHAREHOLDERS.
Shareholders do not
organize and enforce
their will.
Shareholders buy
stock in companies
and don’t even know
what the companies
do.
Corporations mitigate
information.
Every dollar spent by
the television industry
in physical equipment
needed to send a
message to you
is matched by
forty dollars spent
by you to receive it.
You pay the money
to allow someone else
to make the choice.
You are consumed.
You are the product
of television.
Television delivers
people.
“TELEVISION DELIVERS
PEOPLE”
Richard Serra
Carlota Fay Schoolman
COPYRIGHT 3/30/1973