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## REEL-01-premium-ncr-200-400.md

      
        
          
            
              
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                skjftp
                / REEL-01-premium-ncr-200-400.md
            
            
              Created
              May 6, 2026 13:06
            
              
                ZuildUp REEL 01 Creative Playbook — Premium NCR 200-400 sqyd
              
          
        
      
        

      
      
    🎬 Creative Playbook — REEL 01

Campaign: Premium NCR — 200–400 sqyd Plot Owners
Format: Vertical Reel (Instagram + Facebook + WhatsApp Status)
Master length: 30s · Cutdowns: 15s, 6s
Aspect: 9:16 (1080 × 1920)
Audience: Plot owners in NCR (DLF, Sushant Lok, GK, Civil Lines, Vasant Vihar, Greater Noida) — already own the land, 0–6 months from breaking ground.
Goal: Tier-A intent leads to ZuildUp Sales OS · qCPL_A target ≤ ₹2,500
Approver: Varun
Brand: ZuildUp (premium home construction)