Skip to content

Instantly share code, notes, and snippets.

@slorber

slorber/sponsor-this-week-in-react.md

Last active August 31, 2022 17:00
Show Gist options
  • Save slorber/cb732fb5d0a002c4d73236a9baeba7bb to your computer and use it in GitHub Desktop.
Save slorber/cb732fb5d0a002c4d73236a9baeba7bb to your computer and use it in GitHub Desktop.
Download ZIP
Sponsor This Week In React
Raw
sponsor-this-week-in-react.md

Sponsor ThisWeekInReact.com

DO NOT USE THIS DOCUMENT

The new sponsoring offers page is now available here: https://thisweekinreact.com/fr/sponsoring

Old document (archived):

Last updated: May 2022

TL.DR:

  • 7000+ subscribers
  • Qualified and engaged audience that like receiving my emails (testimonials)
  • Open-rate > 55%
  • 400€ HT: your ad (job, product...) for 1 month / 4 editions

Note: my French React newsletter 🇫🇷 ReactHebdo.fr (9000+ subscribers on Revue + LinkedIn) also accepts sponsors (instructions). I can help translate your ad.

The ThisWeekInReact.com newsletter contains up to 3 sponsored content.

I'm open to any kind of proposal as long as it remains relevant for my audience.

I favor a fixed price ad and avoid affiliation.

To learn more about this newsletter and its underlying story, you can read my 2021 retro

Audience

A qualified and engaged international audience: many senior developers, tech leads, engineering managers, CTOs...

Stats ThisWeekInReact.com:

  • 4600+ subscribers (displayed live here)
  • Average open-rate > 55%
  • Many web readers coming from RSS and the Twitter Threads

image

Note:

  • Open-rate is hard to track (particularly for a tech savy audience) and in reality it's probably over
  • The audience is very engaged and like receiving my emails (many Twitter testimonials)

Prices

Current prices:

  • 200€ / edition
  • 400€ / 4 editions
  • 1000€ / 12 editions
  • Tailor-made

There is one edition per week, so the price is around 400€/month.

Examples and constraints

I ask for sponsors to respect some constraints for their ads. That also helps preventing Gmail from truncating very long emails, leading to a bad reading UX.

Constraints:

  • title: a single line with a link
  • body: no more than 12 short lines of text
  • no image
  • well-written text, limited usage of smiley and bold.
  • the ad must be relevant to the audience (no Java or C# job offers for example)

Good ad examples:

image

image

Advice and remarks

  • To track performance, provide your own tracking link (for example bit.ly)
  • All Revue links automatically have some utm tags: utm_campaign=sebastien_lorber_newsletter
  • Sponsoring for hiring is more efficient over multiple editions

Order now

  • Contact me by email lorber.sebastien+newsletter@gmail.com or LinkedIn.
  • Tell me which offer are you interested in
  • Send me your informations for invoicing: company name, address, VAT number (if any), contact name/email/phone
  • Tell me when you want the ad to be published. By default: asap.
  • I send you an invoice with my company: Lambda Scale.

I also need the ad informations:

  • title on a single line, max 56 chars
  • title link, with or without tracking
  • text body, up to 12 lines

Tip: send me the ad by email as rich text (including title, links with/without tracking, bold, italic...)

Important: to give visibility to sponsors, I plan to make the calendar public. If you don't want your company's name to appear publicly in this calendar, please give me a company alias.

Important: the reserved ad slots may be postponed: I manage this newsletter alone and may have to skip an edition for unexpected personal reasons.

Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment