Problem
The raw idea, a use case, or something we’ve seen that motivates us to work on this
Appetite
How much time we want to spend and how that constrains the solution
Solution
The core elements we came up with, presented in a form that’s easy for people to immediately understand
Rabbit holes
Details about the solution worth calling out to avoid problems
No-gos
Anything specifically excluded from the concept: functionality or use cases we intentionally aren’t covering to fit the appetite or make the problem tractable