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Anatomy of an online ad: initial response
<!-- Leaderboard slot on Yahoo!'s health network -->
<div id="yahoohealth-n-leaderboard-ad" style="border:0;margin-top:0;">
<div style="margin-bottom:9px;text-align:center">
<!-- Ad unit delivery script if scripting is available -->
<script language="JavaScript" type="text/javascript" src=";p=health&amp;l=N&amp;c=r&amp;rs=cnp:healthline&amp;at=hlids%3Dx%26hlk1%3D8234384%26hlk2%3D8317112%26hlkwa%3D2790905%20refurl%3D%22%22">
<!-- Yahoo 1x1 tracking pixel delivery script -->
<script language="JavaScript" type="text/javascript" src=";p=health&amp;l=FSRVY&amp;c=sr">
<!-- Ad unit delivery as HTML if scripting is not available -->
<iframe frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="728" height="106" src=";p=health&amp;l=N&amp;c=h&amp;rs=cnp:healthline&amp;at=hlids%3Dx%26hlk1%3D8234384%26hlk2%3D8317112%26hlkwa%3D2790905%20refurl%3D%22%22">
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