the hack

configure

#!/bin/bash -ex

# any setup bits go here -- set env variables, etc.

makefile=$PWD/Makefile
mkdir -p /var/is/stamps
cd /var/is/stamps
make -f $makefile $(hostname)

Makefile

# these are hostnames
kirk: d4-0
scotty: d4-2
spock: d4-1 vim
# could also use pattern-matching for hostnames
%.dev.example.com: d4-2

# d4-x are image names, where x is the image version
d4-0: docker-18.09.7 nfs-client 
d4-1: d4-0 consul-1.6.0 jq 
d4-2: d4-1 vim rsync netcat autossh autofs sshfs tcpdump socat dnsutils screen mosh 

# other variations: make use of env and per-target vars, VPATH, etc.

docker-18.09.7:
        apt install -y docker.io
        touch $@

nfs-client:
        apt-get install -y nfs-common
        apt-get install -y autofs
        mkdir /net
        touch $@

consul-1.6.0:
        cp -a images/consul_1.6.0_linux_amd64 /usr/bin/consul
        consul version
        touch $@

jq vim rsync netcat autossh autofs sshfs tcpdump socat dnsutils screen mosh: 
        apt-get install -y $@
        touch $@